
The 4 P's of Marketing
Product The product(s) and/or service(s) that your small business offers should fulfill a perceived customer need. Some of the questions you should be able to answer about your offerings are: What is your product/service? How do your products/services satisfy the perceived needs of your customer? What are the features (sizes, colors, etc.) of the product(s)/service(s) you offer? What do you call it? (Simple names that adequately describe your product(s), or “catchy” names th

5 Keys to Unlocking Your Networks
Networking is easier than you might think. You already network more than you probably realize. Any time you reach out to contacts for information (such as asking your Facebook friends for restaurant recommendations), you’re networking. Friends, friends of friends, and friends of friends’ friends can all provide valuable input. During your job search, here are some times and ways you might network: 1. Career Exploration: Learning more about specific jobs and application of ski